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Tag "Daniel Kahneman"

How Anchoring Hurts 401k Retirement Savers

    How Anchoring Hurts 401k Retirement Savers

With the introduction of the concept of anchoring, Tversky and Kahneman opened the door to a new way of thinking about and addressing the financial decision-making process. For more than four decades, subsequent research has expanded upon their idea. Yet, plan sponsors and participants continue to remain uninformed of the dangers of anchoring.

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Plan Sponsor Alert: Behavioral Finance Reframing Future of 401k

It’s clear behavioral finance and economics studies will continue to define the leading edge of 401k design and implementation.

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