When considering the potential – if not underestimated – liability associated with TDFs, perhaps it’s best to listen to the warning Cialdini provides regarding Social Proof: “It should never be trusted fully… we need to look up and around periodically whenever we are locked into the evidence of the crowd.”
Tag "Robert Cialdini"
Here’s what you missed if you weren’t in San Antonio for CFDD 2014!
Forget focusing on content, it’s time to use proven psychological techniques to re-frame the nature of employee and trustee education.