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Have 401k Plan Sponsors Framed Employees?

April 27
01:12 2012

If you attended my presentation at the fi360 Conference in Chicago on April 27, 2012, you might have been wondering about what’s being the “stay tuned” slide regarding investment performance. Here are three links to previously published articles that might help give you a hint as to the answer:

  1. 3 Ways 401k Plan Sponsors Can Help Employees Make Better Investment Decisions – The research has been around for more than a decade. Why do regulators and the industry ignore it?
  2. 3 More Ways 401k Plan Sponsors Can Help Employees Make Better Investment Decisions – New research suggests a better way to communicate critical investment information.
  3. Tips 401k Plan Sponsors Can Use to Help Employees Avoid Risk Aversion – Sign, sign, everywhere a sign. Here’s a study showing why segregation is a bad thing even when it comes to portfolio reporting.

What we’re discussing here is the idea of “framing.” Research in behavioral finance suggests investors make better long-term decisions when they see long-term performance, not the short-term performance required to be included in all mutual fund prospectuses by the SEC.

Now, here’s the special treat I told you about:

If you’d like to order my new book 401(k) Fiduciary Solutions Expert Guidance for 401(k) Plan Sponsors on how to Effectively and Safely Manage Plan Compliance and Investments by Sharing the Fiduciary Burden with Experienced Professionals, then go to this link => and order. The retail price is $34.95, but if you order it now, you can use the special $5 coupon code “29WLLWA9” (don’t include the quote marks). Hurry, this coupon code will expire on April 30, 2012.


About Author

Christopher Carosa, CTFA

Christopher Carosa, CTFA


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