The secret to successfully using behavior finance is to understand it, like the typical 401k participant, has nothing to do with investment theory.
Education
Why do so many common sense notions fail to work in the investment world?
It’s a sad world where “safety first” has the opposite effect.
You don’t have to part the Red Sea or ascend Mount Sinai to find these goodies!
You’d never get me to admit they’d work,… until they did.
When it comes to investor education, the SEC shouldn’t quit its day job.
Read them to remember last year. Read them to predict the coming year.
Among them: A couple of “How-To,” two myth busters and one piece of sound advice.
