The false promise of “safety” may lure unsuspecting 401k investors into the most dangerous trap they’ll never see – until it’s too late.
Education
Will 401k plan sponsors find themselves in the same sorry position as the unfortunate bartender who served one too many drinks?
Is there evidence to support what surveys say 401k investors want? Quite the contrary.
Government policy and the hoi polloi might be leading 401k plan sponsors to disaster. Why?
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What worked in the past might mislead today. Worse, it might not include everything it needs to include. Find out what’s still useful, what isn’t and what needs to be added.
Even if you can’t lead him to drink, you still have the fiduciary duty to lead a horse to water.
Isn’t it best to know this at age 25 – not 65?
Experience might be the best teacher, but it usually comes with age and, for 401k investors, that’s much too late. There’s a simple word that solves all this.
Why is something so critical to success too often ignored? And what represents its greatest challenge to success?
