Fiduciary sales thrive on market intelligence, as 401k AI tools uncover prospect risks to drive strategies.
Tag "Lucas Barcelo"
The fundamental shift AI brings to 401k education is its capacity to tailor learning experiences to the unique profile of each individual saver.
Before widespread use, 401k AI personalization needs careful management of fairness, transparency, and fiduciary duty. And when you read “plan sponsors must,” you’re really reading “plan sponsors’ service providers must.”
AI fiduciary traps refer to compliance risks arising from inaccurate, biased, or undocumented AI outputs in 401k plan administration. Do you think the tort bar is salivating over this, waiting for that inevitable misstep?
Enter 401k AI fee benchmarking—a fiduciary lifeline that cuts through the haze with surgical precision. Why aren’t sponsors demanding this tool from their service providers?
